Web Site Guidelines
Every St. Catharine College web page influences the user's perception of the College. To ensure that visitors are given a strong and unified impression of St.Catharine College and its departments, the website should reinforce the College's brand identity through visual and stylistic consistency.
The responsibility of managing St. Catharine College's website belongs to the web team with periodic reviews by the Marketing & Communications Committee, ensuring that all web pages are consistent with the brand and visual identity standards within the Graphic Standards Manual.Logo and wordmark on websites
The St. Catharine College logo and wordmark are the center of the college's identity. Official college web pages should include the college's logo and wordmark.
The following are basic guidelines for using the logo and wordmark on web pages:
- The logo and wordmark must be clearly displayed and legible.
- The logo and wordmark must be linked to the college’s home page (www.sccky.edu).
- The logo and wordmark should not be animated.
- The logo and wordmark must not be redrawn, reproportioned, or embellished in any way.
The hex values for the official college colors for the web are 693a77 (purple) and fdc82f (yellow gold). Samples of these colors are included to the right.
If you're using graphical text or embedded fonts in electronic media projects, you may use the typefaces mentioned in the Graphics and Visual Elements section. The recommended typefaces for hypertext on St. Catharine College web sites are Helvetica, Arial, Verdana, Milford and Tahoma.
Required Page Elements
The following are the minimum required elements for a St. Catharine College website page.
- the St. Catharine College name
- the St. Catharine College approved logo
- a link to the college home page (www.sccky.edu)
Every St. Catharine web page should contain useful information before being published and/or linked. Web pages should NOT include the following elements:
- non-functioning links and links to pages that inform the visitor that "this area is not developed yet," "coming soon," or "under construction"
- distracting design elements, such as flashing GIFs, blinking text, oversaturated (very bright) colors, huge or tiny text sizes, looped sound files, etc.
- excessively large graphics that can be compressed for faster display or better resolution
- copyrighted material in any form unless permission from the original copyright owner is explicitly granted
- material that might be reasonably considered abusive, profane, harassing, or sexually offensive
- web counters
The following best practices should be considered when setting up web pages:
- Links should be created using text that makes sense when read out of context. For example, avoid "click here"
- Do not write out e-mail addresses (e.g., Admissions Department)
- Avoid the use of tables for layout
- Do not cut and paste text from Word
- Divide your information into clearly defined sections
- Use full phone numbers (e.g., 859.555.5555), not extensions (e.g., 5-555)
- Do not underline text that is not a link to another web page
All pages should include a link to the St. Catharine College home page.
Copyright, Legal and Policy Issues
College websites must comply with all College policies, rules and regulations and local, state and federal laws.