St. Catharine College should be vocally pronounced on first reference. References to the College as SCC are only allowable in second or subsequent references. An approved positioning tagline should be vocally pronounced at the end of the commercial. Exceptions include temporary campaigns with approved taglines.
The St. Catharine College logo should be included on all TV ads, preferably at the end. Ads must follow the guidelines for logo usage on colors.
Graphic standards for use of photography and typography apply to all external television ads.