All advertisements to external audiences should prominently display the St. Catharine College logo. The SCC colors of Purple (PMS 520) and Yellow Gold (PMS 123) should be used as the main color palette. Any other colors used in the piece should be accents and should not overpower the main colors, and need to be approved by the Marketing & Communications Committee.
The main fonts used should be in the following font families: Trajan Pro, Berling, or Helvetica Neue. Photos and images should be clear, undistorted, and high resolution; They should reinforce St. Catharine College's reputation as a leading Catholic, Dominican College preparing students to become critical thinkers, ethical leaders, and engaged citizens.
All St. Catharine College marketing, communications, promotional pieces and uniforms are to be reviewed and approved by the Marketing & Communications Committee. The committee is responsible for guiding all SCC marketing in adherence to the graphic standards, execution of professional looking design, and appropriate representation of the College.
Personnel and any other classified ads must be approved by Human Resources.