Color is one of the key elements when it comes to successful branding. When the same colors are repetitively shown to an audience in association with a specific identity, they will start to associate those colors with the brand.
For all printed materials, it is imperative to ensure that the logo color match the approved St. Catharine College palette. The colors to be used are Purple (PMS 520) and Yellow Gold (PMS 123).
To maintain a consistent look across all publications and printed materials, only approved Pantone® colors and their CMYK and RGB equivalents should be used.
When printing in one or two colors, care must be taken that the St. Catharine College logo is strong and dark enough to be highly visible. Do not print the St. Catharine College logo in colors other than Purple (PMS 520). Instead, print the logo in Black or reverse it to White. There should be a high degree of contrast between the St. Catharine College logo and its background.