Use of Logo with Positioning Line
In some advertising and marketing materials, you may find the need to use a position statement below the logo. The approved position line is shown below and should always be in this relationship to the logo. It is not permitted to use more than one position line in any application.
Never use the tagline as the title of a publication or as the predominant feature of any page, although it may be used as the dominant feature on banners and displays. The tagline should not be used as a headline but may be used in the content of body copy.
The use of any other taglines, slogans, themes, etc. must be approved by the Marketing & Communications Committee prior to use. All taglines, campaign slogans, themes, etc. that are submitted for approval:
- must reflect a value or attribute that is relevant to the College brand (should never be promotional in nature)
- must reflect the personality/voice of the College